Surrey Russian River
Brand & Web Lead
Full rebrand and website rebuild for a luxury glamping property in the redwoods. From identity through information architecture to a conversion-driven booking flow.
→Multidisciplinary product, brand, and platform work spanning entertainment, tech, consumer brands, and AI.
Full rebrand and website rebuild for a luxury glamping property in the redwoods. From identity through information architecture to a conversion-driven booking flow.
→AI-powered pre-production for film and television. Advising on US market entry, ambassador strategy, and partnerships across the major studio ecosystem.
→An artist-centric music discovery platform—a hybrid of Spotify, LinkedIn, and a creative community. Rebuilt with AI capabilities and scaled to tens of thousands of artists worldwide.
→Entertainment-native banking for freelancers and creatives. Digital wallets, Visa cards, and benefits designed for the working artist's economic reality.
→An independent entertainment company spanning artist development, production, and brand partnerships—the foundational venture from which everything else grew.
→Selected engagements for resorts, arts organizations, and founder-led companies—where the work calls for taste, restraint, and a complete creative point of view.
→Authenticity isn't a tone—it is a discipline. Every product has a true voice waiting underneath the noise of trends, decks, and committee thinking.
The work is to find that voice, hold it steady, and refuse to dilute it for the room. Taste is a quiet form of leadership; restraint, the luxury most companies never afford themselves.
Every engagement begins with the founders, the customers, and the friction. The brief on paper is rarely the brief that matters; the real one only surfaces when you've sat with the work.
Most products are doing too much. The first task is subtraction—what can leave without anyone missing it? Then we polish what remains until it feels obvious in retrospect.
Beautiful brands fail at operations. Disciplined operations feel cold without taste. The two are one craft, and I work across both because most engagements need both at once.
Whether the engagement runs ninety days or three years, the deliverable is a healthier organization, a clearer narrative, and a team that knows how to keep going without me.
For new engagements, considered introductions, and the kind of work that rewards patience.